Archive for News

The BBC Breakfast Sports Bulletin was dominated this morning by women’s sports.  Should this be a big deal?  Well, not really, but for some reason it felt strange.  Good, transformational ‘strange’.  ...Read More »

Last weekend I headed out with the family to the Big Day Out at Humble by Nature farm where 1500 festival goers visited the farm for this fabulous sold out event. There was a bursting line-up of activ...Read More »

Luisa d’Aprano has worked in both corporate and brand marketing roles as well as the sports marketing industry. She has evaluated and negotiated partnerships, created sponsorship campaigns and laun...Read More »

Towards the end of November the inaugural Whisky Sessions music weekend took place in Manchester. Featuring 24 bands, two stages, whisky tastings, specialist bars, cocktails, beers, a street food zone...Read More »

An exciting few days for daprano marketing at the Italian Grand Prix to help with the Launch of the new Casio Edifice watch. Formula One sponsors are constantly vying for media attention in o...Read More »