Casio Stands Out With The New Edifice at Monza
An exciting few days for daprano marketing at the Italian Grand Prix to help with the Launch of the new Casio Edifice watch.
Formula One sponsors are constantly vying for media attention in order to elevate their brand, It's a busy place in the Paddock and this year there has been enough going on track-side to fill the sports pages. Creating relevant and different content is key and at the Italian GP this month we were able to achieve exactly that with an event we arranged for Casio and Infiniti Red Bull Racing, from design to concept and execution combined with press and PR liaison, it was a busy but rewarding time.
The Heat Is On pitched team principal, Christian Horner, and driver, Daniel Ricciardo in a topical pasta cook-off against Michelin star chef and owner of Story, Tom Sellers. The team enjoyed it and with a great MC in Sky Sports F1, David 'Crofty' Croft, the F1 media were entertained with great antics but never losing sight of Casio's Edifice's key message, Speed and Intelligence.
With the boys putting on a great show the journalists were engaged and the ensuing food fight added a fun atmosphere which was enjoyed by all.. Guests were invited to tweet the experience at #theheatison and we have so far measured a very impressive ROI resulting in not only a happy client on the night but also when the post event report was presented. Great media coverage in online/print and broadcast including Sky Sports and Fox Sports picking it up, so great exposure for the Casio Edifice Red Bull Racing collection launch and a very satisfied client.